Sprout Social Inc. is a provider of Web-based social media management, advocacy, and customer care software solutions for agencies, small businesses, and enterprise organizations. Their cloud software combines messaging, data, and workflows into one centralized system of record, intelligence, and action. Their majority revenue source comes from subscription fees.
Sprout Social Inc. operates as a cloud software company.
Sprout Social provides the most comprehensive social media management platform available to organizations of any size. Its unified platform delivers publishing and engagement solutions, customer care support, connected workflows, and AI-powered business intelligence for use by multiple teams within an organization; including marketing, public relations, customer care support, commerce sales strategy as well as business strategy teams. Sprout customers use its tools to drive business impact in multiple departments including marketing public relations customer care support commerce sales strategy as well and business strategy teams.
Reorganize the entire social media process with an integrated tool that enables team members to save time and collaborate more effectively. Customize social media dashboards so they display only data relevant to you, while custom workflows and approval processes ensure efficiency while meeting business goals.
Make informed decisions with deep social listening and analytics using Sprout’s multidimensional, customizable search capabilities to track qualitative, quantitative, and contextual insights that drive your business strategy. Access even more actionable data by connecting it with third-party analytics solutions like Salesforce and Tableau.
Build the loyalty of your audience by consistently publishing timely and relevant content. Use a flexible calendar and queue to compose and schedule messages across channels; save time with Smart Inbox’s post scheduling for multiple profiles at once; define custom tags on the Compose screen to easily filter, sort, and search posts; as well as grant different levels of publishing access based on each profile with our customizable permissions model.
Integrate Sprout with industry-leading CRM, helpdesk, and commerce integrations to maximize your social media ROI. Utilize Marketing Cloud to identify leads generated through social media; route conversations directly into Service Cloud for customer support without leaving the platform; or enable commerce with integrated payment processors like Shopify to maximize social media ROI.
Monitor and respond to questions, comments, mentions, or requests across all your social accounts in one central place. Identify influencers and competitors so your brand is seen in its appropriate context; activate social media pipeline and nurture existing connections through intelligent automation; provide world-class omnichannel customer care; leverage powerful insight into customer base and competitive landscape to drive better business outcomes through Sprout’s unified platform and intuitive tools; leverage powerful insight into customer base to drive positive business outcomes with Sprout’s powerful insight engine and powerful tools.
It offers social media management tools.
Sprout Social provides an extensive suite of social media management tools, from monitoring, reporting, analytics, and engagement to content calendaring for planning posts across platforms. Plus, their mobile app gives users instantaneous access to important features.
Content recommendations offer brands another powerful feature to create engaging posts for their followers. The tool can identify popular topics, themes, and hashtags to use when writing new posts; recommend quotes or images from popular sources; analyze performance data to provide recommendations for improving future efforts; as well as analyze performance data to provide recommendations to enhance them further.
Social CRM and customer care solutions from this company help businesses manage their online reputation more effectively, engage customers faster, collect customer feedback from Google My Business, Yelp, TripAdvisor, Facebook, Glassdoor, etc. as well as integrate customer support teams within organizations to deliver a consistent end-to-end customer journey experience for customers.
Sprout Social offers paid advertising solutions that enable companies to manage and optimize their campaigns across multiple networks. With one view of social media performance and easy ad analysis tools available to them, companies can better assess the efficacy of ads as well as uncover areas for improvement.
Social Media Reporting Tools will enable you to quickly and easily create reports and visualizations such as dashboards, graphs, and tables quickly and efficiently. Customizable reports can meet specific needs within an organization while sharing is also easy – this tool also lets you compare performance against competitors!
Sprout Social’s financial strength can be measured by its ability to generate cash from operating activities, cover debt payments, and produce consistent year-to-year profits. This ratio can be calculated by dividing net income by total assets after taking into account non-cash items like depreciation and amortization as non-cash items are deducted. Furthermore, it’s worth keeping the debt-to-asset ratio into consideration; an excessive debt-to-asset ratio indicates a company has more liabilities than assets and may increase risk.
It offers Bambu by Sprout Social.
Bambu by Sprout Social is an employee advocacy platform designed to streamline the process of employees promoting an organization on their personal social media accounts. Employees can easily post curated content with pre-approved messaging to increase reach, engagement, and sales through their networks. Bambu integrates seamlessly with Facebook, Twitter, LinkedIn, and Instagram and is utilized by companies like Hyatt, Marvel, Zipcar, and Zendesk among many others.
Bambu’s software not only allows employees to post content they curate themselves, but can also be utilized by marketers as an avenue to develop social selling and thought leadership resources for their teams. This allows employees to engage potential customers authentically while providing helpful information; especially useful in industries governed by regulatory bodies such as healthcare.
With social media’s growth comes increased opportunities for employees to serve as brand advocates. Employee advocacy platforms like Sprout allow your workforce to share your content in their voice and drive engagement on an unparalleled scale – increasing reach and engagement beyond what brands alone could accomplish. Its comprehensive analytics keep you up-to-date about its performance while aiding you in making decisions to optimize it further.
Sprout’s social media management and analytics tool is used by over 15,000 organizations around the world. Its listening tools can access conversations on Facebook, Twitter, YouTube, Tumblr, Reddit, and beyond; scheduled tweets can be sent automatically as well as TikTok posts managed. Furthermore, on-premise and cloud versions as well as mobile applications for iOS and Android devices are all part of its platform offering.
Sprout’s integration with Zapier allows its services team to focus on cultivating client relationships and making employee advocacy programs engaging and strategic. When content goes live on client websites, Zapier automatically adds it to Bambu’s “Sources” tab so the team can review it and make changes as necessary. When Zapier reports an error in workflow, the Bambu team receives a notification in Slack so they can investigate and address it quickly.
It generates the majority of revenue from software subscriptions.
Sprout Social’s revenues come mainly from software subscriptions and professional services; with software products providing enterprises the ability to manage multiple accounts, analyze social media activity, integrate with other business tools, and view an overall view of their social media efforts – especially beneficial in highly competitive industries such as marketing technology.
Cloud software from this company unifies social messaging, data, and workflows into one system of record, intelligence, and action for organizations of all sizes to better understand their markets, and customers and build stronger relationships while strengthening brands. Their product offering encompasses comprehensive publishing/engagement functionality as well as customer care/workflow functionality as well as artificial intelligence-powered business intelligence.
As for operating expenses, the company’s net loss in Q3 was lower compared to last year, attributable in large part to share-based compensation costs. This may suggest a potential higher valuation; however, it’s worth remembering that they have yet to generate positive cash flow.
Earnings estimates for SPT are derived from 13 analyst opinions. They may change, reflecting a shift in analyst earnings expectations. Revisions to estimates often occur as a result of new information or when analysts update their outlook for the stock.
Investors should carefully consider a variety of factors when evaluating stocks. Aside from considering a company’s financial performance, investors should also evaluate its business model and growth trajectory. When it comes to Sprout Social’s peers like Yext, HubSpot, and Cardlytics its revenues and gross margins have outshone those of its rivals recently.
Investors interested in Sprout Social should pay close attention to its quarterly results. These reports offer investors insight into its health and future potential; its rating has already moved into “buy”, suggesting it might be worth their while to consider investing.
