Social media management tools assist users in posting and engaging on social media platforms. In addition, these tools streamline workflows, save time, and provide analytics and reporting.
Buffer was initially created solely as a scheduling platform but has since expanded into tools for Facebook, Instagram, Twitter, TikTok, and Pinterest.
Scheduling Posts
Some of the top social media scheduling tools offer free plans that allow you to test them without breaking your budget. This gives you an opportunity to evaluate whether the platform meets your needs and decide if making an additional investment would make sense for you. Please keep in mind, however, that free plans generally feature limited features.
If you require additional functionality, many of these tools offer paid plans beginning at around $18 per social set and sometimes offering annual discounts; such as Buffer, Sprout Social, and Sendible.
MeetEdgar stands out among these social media scheduling tools by offering more than just calendar and post-scheduling capabilities; instead, it automates all aspects of social media management for you. MeetEdgar boasts various automation features like browser extensions for automatically creating posts, category-based scheduling that saves time and effort, continuous posting to stay relevant with audiences, as well as multiple accounts, RSS feeds, and post repurposing options – these all make life simpler!
eCclincher provides another option, allowing you to connect up to 10 social media channels at the same time and automatically suggesting content to be scheduled across them all. Furthermore, this platform includes a social inbox for easy management of messages, comments, and mentions; in addition to that it can automatically translate posts between TikTok and Facebook as needed.
Planable is an advanced social media scheduling solution with all the key features typical of modern social media tools, plus an approval and commenting system allowing team members to collaborate on creating content together – this feature makes Planable an excellent option for agencies who use it collaboratively on client projects while meeting standards before going live with content creation.
Publer is another fantastic solution with its robust feature set and competitive prices. One key standout feature of Publer is its AI Assist tool, which can generate text based on prompts to create posts quickly – saving both time and resources when managing social media accounts. Publer can even write captions and images automatically!
Monitoring Engagements
As you invest time, energy, and money into your social media strategy, it is vital that you know if it is effective. That’s why most of the best social media management tools provide powerful reporting and analytics features that allow you to measure return on investment – for instance tracking audience growth, demographic trends, and engagement/impression measurements as well as benchmarking your results against those of competitors.
Hootsuite and Sprinklr are among the more widely used options, both of which provide advanced features to monitor brand success. Sprinklr, for example, features a unified calendar where all paid and owned campaigns can be seen at once, making workflow easier and eliminating redundancies. Furthermore, Sprinklr also includes content calendars, inbox management systems, competitor research tools, as well as omnichannel support allowing you to work on campaigns from any device or location.
Sprout Social is another top pick for brands looking for an effective tool to expand their social media reach and influence. This social media management software features one of the industry’s most advanced analytics platforms, enabling users to monitor keywords and hashtags, track audience growth and engagement rates, optimize post times, and create customizable reports with ease. Furthermore, its competitive dashboard report allows brands to compare performance against that of their rivals while its reputation management feature helps businesses respond swiftly to reviews or negative comments.
Zoho Social, launched in 2015, is a more recent entry into the realm of social media management tools. Designed as an easier take on traditional dashboards for managing multiple social platforms simultaneously – such as Facebook and Instagram – this platform makes using it simpler than ever for both small businesses and large ones alike. Plus, with an intuitive UI making navigation simple.
In-Depth Analytics
Finding the appropriate social media management tool can be overwhelming, with so many choices out there that it can be hard to know where to begin. One effective way of narrowing down which features are most essential is by setting priorities and goals; once this has been established it should become much simpler to search through various software offerings until finding one that fulfills these.
Popular social media management tools provide an array of features designed to help you reach your marketing goals, from scheduling posts in advance and monitoring engagements to reporting and analytics tools that allow you to measure the return on investment of your social media activities – giving you insights that allow you to improve your strategy and drive better results.
Sprout Social is an all-in-one social media management tool with extensive analytics and reporting tools, offering support for Instagram, Facebook, Twitter, YouTube, LinkedIn, and Google My Business as well as advanced features like content scheduling, hashtag tracking, and first comment scheduling. Furthermore, its reporting tool gives a detailed breakdown of performance by channel and can help make data-driven decisions.
Hootsuite is a comprehensive Social Media Management (SMM) platform offering in-depth analytics and reporting, designed to assist businesses in turning social media engagement into revenue. The platform features include one smart inbox for customer service, team collaboration, and post prescheduling. Furthermore, its advanced reports offer insight into the impact of your campaigns as well as trends in consumer sentiment analysis.
Brandwatch is another all-in-one SMM tool with state-of-the-art analytics, customer experience management features, and competitor benchmarking as well as an easy landing page builder. Although Brandwatch is often reviewed positively for being user-friendly and feature-rich, some customers have reported bugs as well as a lack of functionality for TikTok and Instagram public posts that it provides access to.
Scalability
When managing multiple social media accounts, selecting an adaptable tool is critical to ensure team members can remain efficient as your company expands or your social media strategy changes. An efficient social media management tool also makes it easy to analyze and track team members’ performance.
One of the key features of any social media management tool is its capacity to efficiently schedule and publish content across different platforms at optimal times, thus increasing its chances of reaching its intended target audience and being seen and engaged with. Most tools on this list offer this capability; some may require more training than others.
Buffer, Sprout Social, and CoSchedule are among the top-rated social media management tools on the market, and each provides distinct features. Although each offers something special for small- to midsize e-commerce brands. Buffer offers an intuitive tool with an appealing user interface; additionally, it features an AI assistant that generates and repurposes content to boost engagement rates while supporting multiple platforms and providing a robust analytics dashboard.
Sprout Social is an impressive, scalable tool capable of supporting up to 50 profiles at the same time, along with advanced features ideal for e-commerce companies and large marketing agencies. The platform’s reporting is particularly robust, collecting data across teams and departments for in-depth analysis. Unfortunately, its pricing structure may prove costly for smaller businesses; additionally, its lowest plan doesn’t provide access to all the tools available as many competitors do.
ContentStudio may be an affordable choice for smaller organizations and freelancers. This all-in-one Social Media Management (SMM) tool lets you store media in organized content folders, edit images using built-in image editing features, collaborate in real-time with team members, and support most major social media platforms, such as Instagram and Facebook. In addition to these capabilities, ContentStudio features some additional functionalities not found elsewhere – an inbuilt creator database and link-in-bio tool are among them; TikTok carousels also support TikTok/Instagram carousels with 15 scheduled posts per month free plans available per month!
