Pinterest is a visual platform that enables users to pin images and videos. Each pin can include a description that helps other users locate content more quickly.
Users often turn to Pinterest for inspiration for new projects, whether that means finding DIY ideas, products to buy, or instructions on how to carry out something.
Create a business profile
No matter the size or age of your business, Pinterest can help reach new audiences and generate traffic to your website. To begin using it for this purpose, set up a business profile on Pinterest that represents your brand’s aesthetic, tone, and voice; additionally, you can create boards to showcase products or services and include descriptions that attract people to click through to your products or services pages.
To convert a personal account to a business one on Pinterest, visit its For Business section while logged in and look for a red “convert account” button in this area. Once completed, you can access Pinterest analytics and run ads as well as agreeing to updated terms of service for business accounts.
Once you create a business account, make sure that your name appears in the search bar so it will be seen by anyone visiting your profile. Also, include your website address and call-to-action in your bio – these elements will increase engagement while setting your account apart from competitors.
An added benefit of creating a business profile on Pinterest is having your name appear with each pin in both mobile app and desktop views, with rich pins including your profile picture, link to the website, and information about products or services you pin.
Pinterest business profiles not only boost engagement but can also generate quality leads and revenue by driving more people to click your pins and visit your website; additionally, this strategy can help rank higher for targeted keywords on search engines like Google.
Create boards
When saving images, photos, graphics, videos and other content to Pinterest it is essential that it is organized into collections called boards. To create one click the “Add+” button in the upper-right corner or save a Pin from another user profile – and add as many boards to your account as desired!
When creating a board, it is critical to select an apt title and description. A title should include keywords that describe its subject matter while an abstract paragraph should provide insight into what its contents may entail.
Create boards with various themes or purposes for easier categorization of content, and this may also drive more visitors to your business’s website.
Keep in mind when deleting a board, all its Pins will also be lost – therefore, regularly back up your boards to avoid losing valuable content. You can do this either by downloading them as PDFs or uploading them directly onto a service such as Dropbox.
Once you’ve created a board, inviting other pinners to collaborate is a great way to both share ideas with other pinners and promote your business. However, be aware that too many collaborators on one board could negatively affect its SEO ranking; therefore it is advisable to limit collaborations on a board to no more than ten.
Pin your content
Pinterest’s visual-based platform provides a wonderful opportunity for content creators and promoters alike to inspire and showcase their content. Users on the platform frequently search for DIYs, creative presentations, fashion trends, and other things of interest; creating Pins that reflect this interest can increase audience growth on Pinterest significantly.
Pins are single-image posts that allow users to link directly to websites or content, such as products. You can make the Pin as simple or complex as desired; the key is finding ones designed with searchability in mind – for instance, a product Pin should include images and descriptions so those with visual impairments can more quickly comprehend its purpose.
Pins can be created using either the Pinterest app or web browser, once you log into your account and select “Create a Pin” from the drop-down menu. On the Pin-builder screen, choose an image from either your computer’s library or upload one directly. Adding additional descriptive text in the Tell Everyone What Your Pin is about the field will help your post stand out in the feed and make it more accessible for people using screen readers.
If you own a website, making Pins rich on Pinterest is easy if you connect a catalog to your profile or apply for Verified Merchant status. This allows you to display products’ prices and descriptions more prominently while easily distinguishable pins can also be recognized in feeds; additionally, these rich pins have unique pixelations so they stand out against others easily – you could even include a Buy button linking directly back to your site!
Repin other people’s content
Re-pinning content from other accounts on Pinterest can be one of the best ways to get your own Pins seen increase engagement on your account and drive traffic back to your website. But be careful: to maximize its effect and ensure your followers and potential subscribers see only what’s valuable and pertinent to your brand, this strategy must be strategically employed.
When selecting Pins to repin, take note of their existing likes and repins as an indicator of performance. In addition, pay close attention to descriptions; keywords used can have an effect on searchability so make sure to choose ones that resonate with your audience.
Participating in group boards is another effective way of reaching a broader audience with your Pins. These collaborative groups allow you to add other users as members, which allows you to share your content with more users while potentially building relationships.
Use alt-text on your Pins as well. This text serves to describe an image and helps visually impaired or screen reader users access them more easily – providing everyone with equal enjoyment of this platform!
Pinterest is an invaluable discovery tool used by over 460 million people monthly, giving it the potential to be used as an advertising platform by businesses looking to showcase their goods or services. In less than a year, Crumbl Cookies grew their following from 7,000 to 1 Million simply through using Pinterest! This shows just how useful this platform can be to businesses looking to promote themselves.
Promote your content
When it comes to promoting content on Pinterest, high-quality images and videos will increase people’s likelihood of clicking on your content. Also important when it comes to promotion is using keywords in descriptions and titles, so the Pinterest algorithm can easily find it and rank it higher in search results.
Pinterest offers another effective means for you to promote your product: by creating a group board. This will allow you to reach more potential buyers and increase sales. In addition, include links directly to your website in each pin’s description so users can easily purchase directly.
Pinterest can be an excellent platform for marketing your small business or maker venture, particularly if it specializes in products made by hand. Users can collect inspiration across boards with ease and the platform itself provides great traffic boost for websites and other businesses.
Pinterest differs from other social media platforms by not basing its search results solely on popularity or number of likes; rather, its algorithm evaluates a range of factors when categorizing Pin content – this includes visual similarity of Pins, their title/description combination, and groups they were pinned into. Also noteworthy: 97% of searches don’t include brand names.
If you want to increase the visibility of your Pinterest profile, try creating multiple “boards” with keyword-rich descriptions and custom profile covers with descriptions for every post that correspond to your products or services. Furthermore, try using keywords relevant to these aspects as well.
