Social media evolves quickly, so businesses must stay abreast of its latest updates to stay competitive and relevant. To do this, subscribe to credible industry blogs or newsletters and follow influential influencers across the networks you use.
Instagram is testing out a new metrics display for posts that includes comments and share counts to reflect its shift towards private interactions over public ones. Additionally, Instagram recently unveiled new creator education tools on their professional dashboard.
Stay Ahead in the Digital Game
Social media is constantly evolving and users must keep up with its latest features, algorithm changes, and trends across platforms. Facebook stands out among these platforms with its wide user base as one that consistently rolls out new features to engage their users – from story ads to experimenting with image recognition for advertising – thus never taking a break in 2024! Read on to discover some of these latest updates coming your way!
Instagram’s Dark Mode
Dark mode has quickly gained in popularity among users as it helps reduce eye strain and extend battery life on OLED displays, as well as making social media apps easier to use during low-light conditions.
Instagram has followed Facebook in creating Dark Mode on their mobile apps for iOS 13 and Android 10. To activate it, users must first update to the latest software version on their devices.
Once they have enabled dark mode on Instagram, users can switch it by tapping their profile icon and choosing “Switch appearance”. Once in dark mode, when they open Instagram they will experience it accordingly.
Twitter’s Stream
Twitter’s new Stream feature gives users the power to create streams that monitor specific content – an extremely useful feature for businesses and influencers who wish to remain aware of conversations relating to their brand or competitors.
The new Stream will allow users to search posts by keyword or hashtag, save them, and then create a stream with saved searches allowing you to monitor trends live.
Join in the conversation about today’s social media trends at Social Media Marketing World 2024, Feb 18-20 in San Diego! Learn from top industry professionals while networking with fellow marketers.
Pinterest’s Self-Help Tools
Pinterest recently unveiled self-help tools designed to assist users dealing with mental health issues. While these activities should not replace professional treatment, this step represents an encouraging move to assist people who may need it.
Pinterest users are constantly sharing and discovering inspiration, making the platform an invaluable asset to businesses and influencers alike. At Sprout Social, our Pinterest management tools help marketers maximize their potential to maximize success on Pinterest.
Unleveraged Pinterest for your business by signing up for a free Sprout Social account today!
Facebook’s Messenger App
Facebook Messenger is a global messaging application used by over 1.3 billion people each month, providing them with a means of communicating across platforms such as Instagram, Oculus VR, and Portal as well as with Facebook itself.
Facebook also provides additional features, such as chatbots and group video calls. Depending on the platform, location sharing and games may also be enabled – providing influencers with tools they can use to keep up with their followers. In 2018, the social network added new tools aimed at improving wellbeing as a response to studies linking its usage with negative feelings.
Tik-Tok’s Ads
Reach your audience where global shopping trends emerge with TikTok Collection Ads. This format puts your products front and center, enabling customers to purchase immediately.
TikTok In-feed ads appear seamlessly within users’ native newsfeeds on the “For You” page and can be liked, commented upon, shared, and interacted with by the user.
Brands and influencers that want to maximize engagement must optimize their Tiktok ads to drive clicks directly to their product pages, such as this ad from Houseparty featuring Gen Z heartthrob Chase Stokes in a playful yet upbeat video ad with brand hashtags and engaging captions such as this one from Houseparty.
Adidas’s New Campaign on Snapchat
Adidas Originals turned to Snapchat to reduce product leaks among sneakerheads. By preemptively teasing products on Snapchat, Adidas Originals managed to eliminate many leaks of products before they occurred.
Snapchat’s auto-advance Stories functionality makes it simple for brands to reach users and increase engagement, helping drive sales with effective ads that capture users.
Adidas’s Bitmoji Fashion Drop app allows users to outfit virtual avatars in Adidas clothing through Dec. 9 for just 250 Snap Tokens that can be obtained within the app.
Sephora has taken advantage of Snapchat’s advertising features to expand its sales online. A Snap Ad featuring a promo code encouraged viewers to buy its products.
Instagram’s Threads
Instagram’s Threads have significantly upped the ante in social media warfare by offering a viable Twitter alternative that many are dubbing “Twitter X.” Although some technical glitches and issues might have arisen at launch time, its platform quickly found an audience.
Signing up with Instagram accounts and importing their follow lists to start is quick and simple, offering a similar layout as Instagram. Posts may contain up to 500 characters long with photos or videos up to 5 minutes in length allowed on each post; users will see both content from accounts they follow as well as suggestions from the community on their timeline.
Twitter’s New Stream
Social media platforms and users alike are constantly developing. New features and services are constantly being added by major platforms, while users find creative uses for existing ones.
Augmented reality (AR) is an innovative development. AR allows you to add real-time visual and video overlays directly onto your face in real-time; for instance, Snapchat offers AR filters that let users look like they are wearing makeup or have dog ears attached.
Twitter has also begun emphasizing video content, providing users with an option to watch a video while scrolling tweets – something that could make the platform an indispensable source of news and entertainment.
