Drive Social Media offers powerful marketing solutions with the mission to bring growth-minded partners a minimum threefold return on their investments (ROI). Led by their proprietary ROI-tracking platform Marketing Milk and an experienced team located across five U.S. locations, Drive Social Media has earned its spot among INC 5000 Fastest Growing Companies in America.
Target Audience
Drive Social Media offers powerful marketing solutions, with the mission to offer growth-minded partners a minimum 3X return on their investment (ROI). Drive Social Media’s innovative ROI-tracking platform Marketing Milk and its highly trained team online and at five U.S. locations have contributed to Drive Social Media being named one of INC’s 5000 Fastest Growing Companies. As a social-first agency offering services such as social media management, search engine optimization (SEO), PPC (pay-per-click advertising), Augmented reality branding, and video marketing as well as video promotion it headquartered out of St Louis Missouri
Reach
Drive Social Media is a premier social-first agency on a mission to deliver growth-minded partners at least three times their return on investment. Their proprietary ROI tracking platform, Marketing Milk, and highly trained team have contributed to Drive Social Media becoming one of the fastest-growing companies in America; revenue growth landed them on the Inc. 5000 list for seven consecutive years as determined by percentage increase of revenue over three years. Drive Social Media offers powerful marketing solutions such as social media management, website development, search engine optimization (SEO), pay-per-click marketing (PPC), and branding video marketing (and more).
Conversion
When driving social media to drive conversions, you must understand your target audience and what motivates them to act. A clear understanding will enable you to devise a social media strategy that meets your goals while increasing bottom-line revenues – this may involve creating engaging content or optimizing profiles for conversion purposes – or working with influencers, repurposing content, building trust and credibility through collaborations or even collaborating on influencer campaigns.
One of the easiest and most efficient ways to increase social media conversions is through calls-to-action (CTAs). CTAs encourage viewers to visit your website, make a purchase, or complete actions that benefit them – such as visiting or purchasing something from you or participating in something related. They can be implemented using different formats like video, images, and text that reflect your brand message and values.
An effective social media conversion rate measures the percentage of site visitors who take an action such as making a purchase or filling out forms on your site, such as making an inquiry or purchasing something. Tracking this metric can provide insight into your social media strategy’s effectiveness as well as ROI; additionally, tracking trends helps identify progress over time.
Although a high social media conversion rate is desirable, it’s important to remember that not all traffic is created equal. Driving untargeted traffic to your website can be like pouring water through a sieve: most will simply pass by without converting. Instead, focus on driving targeted traffic that genuinely wants what your products or services have to offer.
Targeting specific demographics, offering exclusive deals, and using user-generated content are effective strategies for increasing social media conversion rates and expanding businesses. By using such strategies to increase conversions on social media channels such as Twitter or Instagram you can boost conversion rates while expanding sales. Other tactics that may drive conversions on these channels include using serialized content that leverages the Zeigarnik Effect; offering testimonials or endorsements as trust markers; or offering customer service. Keeping up-to-date on the latest trends while collaborating with influencers will allow you to maximize social media conversion rates even further!
ROI
Assessing social media ROI for a business is crucial, yet difficult. A recent eConsultancy study discovered that 41% of companies lack any idea how to measure it – not due to any particular software, user, or other factor; rather, most businesspeople do not know what they should be looking for when measuring social media ROI.
To understand social media’s return on investment (ROI), you must set clear goals and monitor key metrics. This will allow you to accurately evaluate whether or not your marketing efforts are producing results – for instance, using metrics such as first interaction time as an indication of customer reach can show you whether any customers saw your post before making their purchase decision.
Establishing your costs can also be invaluable. This could include expenses such as social media analytics tools, content creators, and other marketing resources that impact your budget allocation decisions. With an accurate picture of all expenses in hand, you can make more informed choices regarding where best to allocate them.
Your earnings and costs per campaign should also be easily comparable, to help determine which campaigns are performing the best and which need more work. To demonstrate social media ROI effectively, results must be communicated to your manager or company stakeholders as clearly as possible.
If you’re having difficulty tracking the Return On Investment for your social media campaigns, now might be the time to hire an agency like Drive Social Media. Their experts are on hand to assist in finding your target audience, producing engaging content, and measuring their effectiveness – contact them today for help getting started!
Drive Social Media is a full-service digital marketing agency with offices in both New York and Boston. Their comprehensive services include paid social, web development, search engine optimization (SEO), pay-per-click (PPC), augmented reality branding video marketing email marketing. Their highly trained team works online and across five U.S. locations to achieve a three times return on investment for clients while helping organize and implement social media strategies that generate leads and sales for them.
